Problem
Estonia's first self-serve ramen bar — 70+ ramens, build-your-own bowls, spice levels 1–10 — and a feed that told none of it. Two posts. Nobody knew how the place worked.
System
28 post templates on a locked color logic, 30-day calendar with ready captions, Facebook kit, loyalty mechanics, a brand book built for franchising. Cold DM → owner meeting → building it together. Ink pending, work shipping.
Result
The account came alive within two weeks — and the brand now has rails any future location can run on.
