GRAPHIC DESIGNER — CONTENT SYSTEMS TALLINN, ESTONIA

GERRIT LEHE.

I design the things people actually see — posters, social systems, matchday graphics. Type carries the information, photography carries the emotion, grain makes it feel printed.

59.4370°N, 24.7536°E
EST. 2005 · SHIFTLAB STUDIO
@GERRITLEHE
GERRIT@SHIFTLABSTUDIO.COM

Selected Work

02 CASES
RAMEN RUSH © 2026 NARVA MNT 7
RAMEN RUSH
NARVA MNT 7, TALLINN 10117
RAMEN (YOUR PICK)X.90
EGG0.50
CHEESE0.50
KIMCHI0.90
FULL BELLY:X.80 €
EAT. ENJOY. REPEAT.
SPICE LVL 1–1070+ RAMEN · 5 COUNTRIES

Ramen Rush — a social system, not posts.

LIVE CLIENT WORKBrand systemSocial28 templates

Estonia's first self-serve ramen bar. One wall, 70+ instant ramens from five countries, build-your-own bowls, spice levels 1–10 — and a social presence that told none of it.

I built the whole engine: 28 post templates on a locked 3-color system, a 30-day content calendar with ready captions, Facebook covers, bio architecture, a TikTok format library and a loyalty mechanic (Wall of Flame). Concept and colors untouched — execution turned up to eleven.

Deliverables28 templates · 30-day calendar · FB kit
System3 colors · 3 typefaces · real data only
Year2026

Teras KK — a club that doesn't exist, built anyway.

Concept — self-initiatedBasketballFictional leagueSeason system

A fictional Estonian basketball club, invented to prototype a complete matchday system with no client, no waiting on sign-off, no real names or scores to protect: chant posters, a matchday final, quarter-by-quarter score cards, a player-of-the-game graphic and a season schedule, all speaking one visual language on a locked two-color system.

It's the same craft I bring to real clubs — I just built the client too. Portfolio bait for federations and clubs who want this exact machine running on their real data.

Teras KK — IdentityV.01
teras
Terase linnEst. 2026
ESTD.2026
Teras
KK
Strength in the city
Põhja Liiga — Final
Won it in
the fourth.
Q122–19
Half40–35
Final81–76
ResultTeras
Player of the Game
[Mängija nimi]
Pts[PTS]
Reb[REB]
Eff[EFF]
Min[MIN]
"

Meie linn ehitab terast, mitte klaasi. Iga mäng peab seda tundma.

— PeatreenerTeras KK
next up
[KP]vs [Vastane]Kodus
[KP]@ [Vastane]Võõrsil
[KP]vs [Vastane]Kodus
View the concept series — 9 rooms, one voice ↓

Concept Series — every room a brand can live in

SELF-INITIATED · 14
GAME 07 — PLAYOFFSSAKU SUURHALL
4:3
Final night.
Nothing saved for later.
ATT. 4,21619:00 TIP-OFF05.2026
Sport / MatchdayCONCEPT — 01
™

Slow
mornings,served daily.

FILTER · POUR-OVER · BUNSEST. 2026
Café / Print nostalgiaCONCEPT — 02
EXHIBITION — HALL B · 12.09 → 30.11

Silence,
loudly.

CURATOR: [NAME]ADMISSION 8€WED–SUN 11–19KAI ART CENTER
Museum / EditorialCONCEPT — 03
HOTEL ÖÖ — TALLINNROOM SPEC
214the corner room, the good light.
FLOOR02
VIEWOLD TOWN, NORTH
CHECK-IN15:00 →
Hotel / Utility layerCONCEPT — 04
TASTING — FIVE COURSES · SEATING 18:00 / 21:00
Cured trout, horseradish snow12
Rye, smoked butter6
Duck, black currant28
Sea buckthorn, white chocolate11
RESERVATIONS ONLY · TALLINN OLD TOWN
Restaurant / Menu posterCONCEPT — 05
NO PHONES ON THE FLOOR

Basementfrequencies.

23:59 → LATELOCATION DROPS 21:00
Music / Rave artifactCONCEPT — 06
ROHEJAHT '26VOL. 01

Into the
green.the hunt is on.

3 PÄEVA · METSAS59.43°N — SOMEWHERE
Outdoor / EventCONCEPT — 07
SELF-INITIATED — PRESS RUN2026

Printed.

ED. 1/100RISO · 2 COLOR
Poster / Grotesque typeCONCEPT — 08
™ LIMITED
RUN

Tallinn
Fleavol. 04.

KALASADAM · 06:00–14:00ESTD. 2019
Flyer / Print nostalgiaCONCEPT — 09
Playoffs — Game 62026
96 VS 91
Ida BKLääne KK
End of OT
Att. 3,140Home
Sport / Box scoreCONCEPT — 10
31
Pts — Career High
Reb 9
Ast 6
3PM 4
Eff 28
Sport / Stat gridCONCEPT — 11
Small batchNo. 004
sting
Chili · Garlic · Sesame
Net 250mlEst. 2026
Packaging / Label systemCONCEPT — 12
VII Condition: Used Lot 07

Archive
Find.

Thrift & ResellVol. 02
Streetwear / Archive collageCONCEPT — 13

Welcome

Player Name
Former Club→New Club
Sport / Trade templateCONCEPT — 14

Approach

THE SCHOOL

Photography carries the emotion. Type carries the information. Texture makes it feel printed. And the small stuff — dates, coordinates, spice levels — makes it feel real.

01 / REAL DATA ONLY

No lorem ipsum, no fake stats. A poster with the actual attendance number feels like an artifact. Filler feels like a template.

02 / SYSTEMS OVER ONE-OFFS

One good post is luck. Twenty-eight templates and a calendar is a machine the client can run without me — that's what I sell.

03 / GRAIN ALWAYS

Digital-clean is forbidden. Everything gets texture, contrast, one temperature push — like it came off a press, not out of Canva.

04 / IF IT NEEDS A CAPTION, IT FAILED

The design explains itself or it dies on the table. Two colors max, one alignment spine, no drop shadows. Ever.

Services

WHAT I DO
S/01Social systems

Full content engines for places people should be talking about — templates, calendar, captions, bio architecture. Built so one person can run it.

S/02Posters & campaigns

Event covers, launch posters, campaign identities. Loud type, real data, print energy — made to be screenshotted and stuck on walls.

S/03Matchday graphics

Sport is my home court. Matchday announcements, stat graphics, schedule posts and season-long visual systems for clubs and federations.

S/04Content direction

What to post, when, and why — the strategy layer under the visuals. Pillars, formats, hooks, and the honest numbers afterwards.

Gerrit Lehe [DROP portrait.jpg INTO /assets] SHOT ON LOCATION — TALLINN

Designer. Baller. Systems guy.

I'm Gerrit — 21, Tallinn. I run ShiftLab Studio, produce content for Maison Division, and play basketball, which is where I learned that preparation beats talent and matchday energy is a design language.

My lane is the culture side of graphic design: sport, food, music, nightlife, hospitality. The work is photo-led, type-restrained and grainy on purpose — closer to a printed artifact than a social template.

If you run a place, a club or a label and your feed doesn't look like your thing feels — that's exactly the job I want.

Let's make
something loud.

gerrit@shiftlabstudio.com
INSTAGRAM ↗ SHIFTLABSTUDIO.COM ↗ TALLINN, EST